A failed venture turned into highly collectible John Deere garden tractors.
Run Time: 00:05:08
About this Episode
In 1969 John Deere tired a new marketing gimmick to entice women to purchase their popular 110 garden tractors. The company thought by giving the buyer a variety of different color choices instead of just John Deere green would generate more sales. Ultimately this failed with the “Patio” series were only produced for 3 years.
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